Based on that it theoretic structure, the quality of consumer-brand relationships try looked at to your hypothesized relationship

Based on that it theoretic structure, the quality of consumer-brand relationships try looked at to your hypothesized relationship

The result of the latest checked hypothesized relationships suggests that illustrations or photos features positive impact into individual engagement and extra assists with setting up consumer-brand matchmaking. The new respondents indicated that graphic posts brands enjoy a major part within effective involvement for the business SNS users inside Indian context.